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BadPups
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Branding / Marketing Resources & Press Kit

On this page:

About BadPups

BadPups is the world’s no. 1 free LGBTQ+ puppy play and pet play adult porn tube site, owned and run by the pup play community. Founded in 2023, and backed by a friendly and dedicated team of volunteer staff, BadPups receives tens of thousands of visitors from all around the world visit their site every week. BadPups has a close-knit community of kinksters across various social platforms, and groups open to pup play enthusiasts and kinksters globally on Telegram and Discord.

BadPups runs a number of programs to help the community; from free exclusive BlueSky custom handles, donations and merch for pup play club raffles, to sponsoring kink events all around the globe. BadPups is community driven – they support and drive the growth for pup play enthusiasts everywhere. BadPups is free to join, free to get involved, and free to upload videos. BadPups helps content creators of all sizes, and has exclusive apparel and gear available for everyone on their store: the BadPups Store.

More information and useful pages:

  • Main video site (NSFW): https://badpups.com
  • Store website (NSFW): https://badpupsstore.com
  • All social and other links: https://linktr.ee/verybadpups
  • If reporting on downtime or platform issues, link people to: https://status.badpups.com

Logos and Banners

[!] How to download/save logos: Click/tap an image to open it in full size – then right click/tap and hold to save the image to your device.

Get involved: Print your own stickers

Share your love for BadPups and print some stickers for yourself or your friends! Save our high-res BadPups logomark intended for printing as a sticker – it’s easy to cut and keep together with a thick border:

Logos

[!] All use of our logos must have the full logomark below in your project/work. Do not crop the BadPups logo to remove the word ‘BadPups’.

For use on DARK backgrounds (e.g. black and dark colors, as demonstrated by this same logo at the top of this site):

BadPups white logo

Logo – for use on LIGHT/WHITE backgrounds:

Banners

Pre-Made Marketing Resources

Want to help spread the word about BadPups? Now you can even easier:

LARGE: A4 Printable Marketing Materials

BadPups Join Us A4/US Standard Letter Sign – you can print off for placing at events or any other use. Includes a QR code and website link to join us. Looks best in color and is more attractive!

CARDS/SMALL: Printable Marketing Materials

BadPups Join Us Printable Cards (Business Card Size) – you can print off and cut out to hand out to people, leave at events, give to friends, etc. Print in color or black and white.

BadPups Shop With Us Printable Cards (Business Card Size) – you can print off and cut out to hand out to people, leave at events, give to friends, etc. Print in color or black and white (color is best).

Has a spot for affiliates to add their promo code!

Branding & Guidelines

Colors

BadPups Brand Red: Hex #c1272d / RGB: R 193, G 39, B 45

BadPups Brand Dark Grey (background/page/base color): Hex #191919, RGB 25, 25, 25

Fonts

  • Logo font: Please contact us if you need to use our logo font. Note: it will not have special markings on letters like the Ps in our logo.
  • Titles: Roboto Bold 700 (recommended font size 24+), available for download on Google Fonts
  • Body text: Roboto Regular 400 (recommended font size 12-16), available for download on Google Fonts
  • Special information (tips, notices, disclaimers, etc): Roboto Regular 400 / 400 Italic and a smaller font size, available for download on Google Fonts

Tone

  • Professional yet playful
  • Down to Earth and friendly

Brand Guidelines

  • You cannot use our logos or branding on projects, apparel, or merchandise without permission from our Community and Brand Manager: Contact us first.
  • Do not distort or alter BadPups logos – keep them as they are. If you need to resize them, make them smaller with the same original proportions (i.e. resize by dragging from a corner of the logo to keep the proportions the same).
  • Use empty space (whitespace) to keep our logo from touching other things, and also to give space between and around text.
  • Don’t confuse or mislead people – make sure information is clear and BadPups’ involvement is clear. Don’t use BadPups branding and designs to make it seem like your project is part of BadPups.
  • Don’t use the BadPups logos or banners as page/backgrounds for your design. Use plain colors and put text and logos on top.
  • If you need to have a background for your design (i.e. a poster) that has various colors, patterns, shapes, or an image, either have a section of solid color to put logos and text on top of, OR add an overlay over your background to darken/lighten it before adding text/images so the text and images are easier to read over the background.
  • If you are unsure if your use of our logos or brand resources meet our guidelines, contact us.

Style

  • BadPups branded materials should be white text and titles on a BadPups brand dark grey background.
  • Special information (use sparingly) and calls to actions should be in bold (still white text), OR BadPups brand red text.
  • In instances where white text on a dark background is not possible, reverse the order; Black text on a white or light color background. Where possible, do not use colored backgrounds – use white, black, or BadPups brand dark grey only.

Here are some examples of how our style appears with text and layouts:

Photos and Models

If you would like to use photos of BadPups models, and photos like what you see on our socials and website, contact us. We have photos that are SFW and NSFW, and of BadPups apparel and merch and pups in various settings which may be used for your project.

You must contact us in writing asking for permission before using any photos. We will also need to get consent from the people appearing in the photo(s) for your intended use cases of the photo(s).

BadPups digital style guide

Primary font: Arial, Helvetica, sans-serif. Body text: 16px with a 1.5 line height. Primary page heading: 28–32px, 1.2 line height, centered. Section heading: approximately 20px.

Core colors

  • Page background: #111111
  • Panel background: #222222
  • Primary text: #ffffff
  • Secondary text: #bbbbbb
  • BadPups red: #c1272d
  • Bright interaction red: #ff454d
  • Border: #3b3b3b

Public page headings and content widths use the same scale established on the BadPups homepage.

Accessibility Options

Accessibility Statement